Website Manager

Copyright & Trademark

Usage Guidelines

Unless otherwise noted, all materials and publications, including web sites and emails, are protected as the copyrights, trade dress and or intellectual properties owned by Shenandoah FC Elite (“SFC Elite”). Such intellectual properties may not be reproduced or used by others without the express written permission of SFC Elite. All rights not expressly granted are reserved.

The SFC Elite trademarks, logos, services marks, brand identities, titles, trade names, graphics, designs and copyrights (collectively the “Trademarks”) are protected intellectual properties that are both registered and unregistered Trademarks of SFC Elite, its affiliates and others. Nothing used on clothing, uniforms, publications, web sites or other materials shall be construed as granting, by implication or otherwise, as a license or right to use any SFC Elite Trademark by third parties.

Shenandoah FC Elite Logo
The Shenandoah FC Elite Logo (“SFC Elite Logo”) is available for certain authorized usage by  the SFC Elite Board of Directors, Premier-affiliated teams and certain pre-authorized suppliers and vendors. Unauthorized use of the SFC Elite Logo is strictly prohibited, and may subject an infringing party to criminal prosecution.

Proper Shenandoah FC EliteLogo Usage
The Shenandoah FC Elite Logo is to be recognized as the official club logo, and if used, it must be presented in its entirety without modification, on such merchandise and/or materials including but not limited to the following:
• Soccer kits and other apparel, bags, hats, pins, patches, etc.
• Press releases and newsletters
• Posters, banners, field boards
• Print or broadcast ads
• Electronic mediums, websites, on-site signage
• Registration forms, applications, etc.
• Marketing or informational brochures and materials

Logo Usage by Shenandoah FC Elite Affiliated Teams
Current SFC Elite employees and member teams of SFC Elite are granted a limited license to use the SFC Elite  Logo for newsletters and team web sites for identification purposes as long as the logo is not altered or combined with other symbols, nor used in a manner inconsistent with the goals and mission of SFC Elite. This limited license may be revoked at any time by SFC Elite for individuals or teams who, in the opinion of SFC Elite, do not adhere to SFC Elite policies. In such instances, and upon the written or oral request of SFC Elite, all usage of the SFC Elite Logo and name must cease immediately. All current SFC Elite-affiliated teams are further permitted to use the SFC Elite Logo on Team Tents, Practice T-Shirts, Scrimmage Vests, Team and Team Sponsor banners and signs, as well as on Sponsor Recognition plaques and similar gifts without seeking prior approval from SFC Elite.

If permission for a commercial purpose is granted, such as a team fund raising activity, all proceeds from those sales must go directly into Team accounts and not to an individual or individuals’ personal bank accounts. Note - Teams should not place purchase orders with vendors for any SFC Elite Logo bearing items prior to gaining written approval (which may be approved or denied) of SFC Elite. Any written permission granted for such limited commercial purpose may be revoked at any time by SFC Elite for individuals or teams who do not adhere to SFC Elite policies.

Logo Use Specifications
The SFC Elite Logo must always be used in the same proportions. It is intended to be used as a unit, and it must not be altered or modified from its standard form. All applications of the Logo must use all colors properly as outlined. No other colors may be substituted in a color rendition. For non-color renditions, either 100% black or 100% white is acceptable. If Logo is presented in 100% white, it can only be placed on a black background. If Logo is presented in 100% black, it can only be placed on a solid white or gray background. A graphics free zone should be maintained around the perimeter of the Logo. No lettering, lines, or images may cross over or hide the elements of the Logo.

Club Sponsors
As SFC Elite acquires Club Sponsors, use of the club sponsor’s logo may be granted for marketing materials and apparel. Use/placement of the presenting sponsor’s logo is subject to the following:
• Sponsor logo usage must be submitted for approval prior to any use in conjunction with the SFC Elite Logo, Kits, Team Banners, and Tents.
• The size of the presenting Sponsor’s logo cannot be larger than the size of the SFC Elite Logo.
• Placement of both logos must be indicated when submitted.

Branded Apparel
The SFC Elite Logo is required on all club merchandise including but not limited to: Kit, T-shirts, sweatshirts, jackets, sweaters, hats etc. When screened or embroidered on apparel items, the Logo must be at least 2.5” wide. For all apparel purchases or for fundraising wearable items, club sponsor merchandise must be used and supplied by an authorized vendor.

All described uses of the SFC Elite Logo in the foregoing guidelines for any commercial purpose whatsoever must receive the prior written approval of SFC Elite. Please submit requests for using the SFC Elite Logo to: Contact the Shenandoah FC Elite Secretary. Please allow 7-10 business days for a submitted approval.



Shenandoah FC Elite

PO Box 2244 
Winchester, Virginia 22604
Phone : 540-313-5463
Email : [email protected]
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